MoneyBall for Startups: Invest BEFORE Product/Market Fit, Double-Down AFTER
Published Monday, August 02, 2010
There has been a lot of recent discussion regarding the concept of VCs and angels investing earlier in consumer internet start-ups, as they become more and more capable of achieving significant milestones with less resources. The following article discusses this phenomenon, and also suggests an investment strategy that the author feels should be implemented to capitalize on this new trend. Note that this thesis really only applies to consumer internet start-ups, as sales to large companies still require a long time to get to proof of concept, as do life science companies.
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