In a business plan presentation, being frank about
competition wins the respect of investors. Savvy investors know every product/service
has substitute. Showing your competitors’ strengths, according to Fc Expert’s Mark Suster, is a great chance to show the positioning of the company; if you intentionally
hide them, investor will know.
A business truly with no competitors, on the other hand,
means it is too early to invest. The precursor of iPhone, Apple Newton, did not
have any competitor...